We analyzed ranking data across rental companies that migrated from Event Rental Systems to InflatableOffice.
This includes all imported ERS clients – not just those enrolled in our paid SEO program.
How We Measured
CITY
Focused on each company’s
primary service cities
KEYWORD
Based on the keyword
“bounce house rentals”
14 DAYS
Rankings averaged over
14-day periods
Why Many Rental Companies Switch From ERS
“Our website isn’t ranking for local searches”
Many rental companies discover that simply having a website or booking system does not automatically improve search visibility. Without targeted keywords and local landing pages, businesses struggle to appear in search results.
Our Fix
We create city and service-area keyword targeting.
InflatableOffice sites include location-based keyword connections and service-area pages to help rank for relevant local searches.
Results
Your business shows up when customers search for:
“bounce house rentals near me”
“water slide rentals [city]”
“party rentals [city]”
“Our SEO stopped after the website launched”
Many platforms provide a website and basic setup, but SEO requires continuous monitoring and adjustments to maintain rankings.
Our Fix
We run ongoing SEO monitoring and optimization.
The IO SEO Power Up continuously reviews rankings and implements new SEO techniques to maintain growth.
Results
Instead of a “set it and forget it” website, your SEO keeps improving month after month.
“We don’t know what keywords are actually working”
Many rental businesses struggle to understand whether their marketing efforts are working.
Our Fix
We track keyword performance directly.
InflatableOffice provides SERP keyword tracking and progress reporting so businesses can monitor ranking improvements over time.
Results
You can see exactly:
which keywords are climbing
where leads are coming from
which cities are generating traffic
“I’m worried about losing my SEO rankings if I switch”
Many rental companies stay on their current platform because they fear losing the search rankings they worked hard to build.
When switching websites, it’s common for page URLs to change – which can make it harder for search engines to connect your old pages to your new ones if the transition isn’t handled properly.
Without a clear migration strategy, this can lead to:
- lost visibility in search results
- broken links
- reduced website traffic
- customers landing on 404 pages
Our Fix
We built a proprietary SEO migration tool designed to support a smoother transition.
301 redirects signal that a page has permanently moved and help search engines understand where content should live after a migration.
Results
Your transition is handled in a way that supports SEO continuity and minimizes disruption.
Visitors are automatically sent to the most relevant pages on your new site, helping avoid broken links and poor user experiences.
Search engines are given clear signals about your updated site structure, which helps them process and re-index your content more efficiently over time.
While rankings can fluctuate during any website migration, having a proper redirect strategy in place is a critical step in maintaining your site’s overall SEO foundation and performance.
What Makes Our SEO Program Different
Our comprehensive SEO features are included in all IO Websites
Built for the rental industry
Most SEO agencies don’t understand:
- seasonal demand
- delivery areas
- rental keywords
Built into your software + website
Your website, inventory, and SEO work together.
Continuous SEO growth
Your rankings are monitored and improved over time.
Rental-specific keywords
InflatableOffice SEO vs Typical Rental Platforms
See how InflatableOffice compares when it comes to ongoing SEO support, keyword strategy, and local visibility.
| Feature | InflatableOffice | Typical Rental Platform |
|---|---|---|
| Local SEO targeting | ✓ | Limited |
| Keyword tracking | ✓ | Rare |
| Ongoing SEO optimization | ✓ | Usually one-time |
| Automated SEO content | ✓ | No |
| Rental-specific keyword strategy | ✓ | Generic |
